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A Parallel Activation That Monetizes Memories
A Parallel Activation That Monetizes Memories
Polaroid Divas is a concurrent activation designed to run alongside HKNY Entertainment productions - without disrupting the flow of the night.
It transforms peak moments into physical keepsakes, while subtly encouraging bar engagement and deeper emotional connection to the venue.
What is A Polaroid Diva?
What is A Polaroid Diva?
Polaroid Divas pairs a charismatic drag queen with a dedicated Polaroid camera to capture guests at their most joyful - mid-laugh, mid-drink, mid-night.
The result:
Guests leave with a tangible memory
Your venue becomes emotionally anchored to that night
Bar interactions increase organically
This activation runs in parallel to the main event - not onstage, not intrusive, and not disruptive.
How It Works In Real Time
How It Works In Real Time
Designed to Flow With the Night
The Diva with the Polaroid camera engages guests naturally
The queen mingles, flirts, jokes, and pulls guests into the moment.
The queen asks if they're interested in a Polaroid of the moment with one of the main queens
"Would you like a pic with the performer?"
The queen brings them to the performer and the performer warmly meets the guest and agrees to the picture and asks if they should do shots
"Should we take shots for the pic?!"
The interaction naturally routes guests to the bar.
The Polaroid Diva captures the memory
A dedicated drag photographer takes the Polaroid - celebratory and human.
The photo is stamped with the night
Each Polaroid receives a sticker with:
The event name
The venue name
The date
Guests leave with proof they were there.
Why It Works
Why It Works
Memory Is the Strongest Marketing Tool
Polaroids live on fridges, mirrors, and wallets
Guests remember where they were - not just who they were with
The venue becomes part of their personal history
Weeks later, that photo still says:
"That was such a good night."
Bar-Aligned By Design
Bar-Aligned By Design
Polaroid Divas intentionally structure:
Encourage guests to hold drinks in photos
Create natural reasons to order one more
Increase dwell time
Reward participation without interrupting service
This is not a photo booth.
It's guided memory creation.
Self-Sustaining & Low Impact
Self-Sustaining & Low Impact
Requires minimal space
No stage time
No tech setup
No interruption to programming
It can run:
During peak bar hours
Throughout the night
Alongside performances or karaoke
The activation adapts to the room - not the other way around.
IDEAL FOR:
IDEAL FOR:
Late-night parties
Residencies
Brunch programming
Special events
opening nights
Anniversaries or themed nights
Polaroid Divas work best when guests are already having fun - it simply locks the memory in place.
Why Venues Love It
Why Venues Love It
Enhances guests experience without slowing servce
Increases emotional attachment to the venue
Encourages repeat visits ("we need another Polaroid")
Creates organic word-of-mouth
It's a sm all touch with an outsized impact.
Add It To Your Night
Add It To Your Night
Polaroid Divas can be added to:
Existing HKNY Entertainment products
Custom venue concepts
Special events or limited runs
Your current programming
If you're already investing in entertainment, this ensures guests remember it forever.
Fees & Guest Purchases
Fees & Guest Purchases
Venue Fee:
$50/hr (2-hour minimum) paid to HKNY
Guest Purchases:
$12 -> One Polaroid
$20 -> Two Polaroids
Guest payments go directly to HKNY via cash or Venmo
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